Pitco, a leader in frying technology, was introducing TorQ — a genuinely revolutionary fryer — and needed a distinctive presence that could earn instant credibility from the trade show floor to the kitchen. Grounded in stakeholder interviews, competitive research, and a positioning framework, I led the design of a new visual system — logo, video, brochure, social assets, and the corporate presentation — giving TorQ a cohesive, credible presence from day one.