TimberHP
Brand / Campaign / UX
Shifting Perception to Build Trust, Equity, and Sales
Guiding a Major Product Launch After Corporate Restructuring.
Project Overview
TimberHP was emerging from a major restructuring and needed to reposition the brand ahead of the launch of a new product. That meant elevating existing brand aesthetics, building a consistent visual system, launching targeted awareness campaigns across social and POS, and overhauling the website experience to drive engagement and conversion.
Creative Services
Industry Research
Competitive Analysis
Visual Identity Expansion
Brand Guide Expansion
Site Architecture Mapping
Website UX Optimization
Content Design
Development QA & Testing
Campaign Strategy
Campaign Design
(Results)
